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BizReport : November 29, 2012 Archive

November 29, 2012 Archive

Mobile Marketing | November 29, 2012

Millennial Media: Non-connected device impressions up 6%

While tablets aren't exactly taking over the mobile space, their usage is steadily climbing according to new data out from Millennial Media. Their November Media Mix report shows ad impressions for non-connected devices - including tablets and e-readers - are up 6% YoY, to make up nearly 20% of sector. >>

Advertising | November 29, 2012

AdSafe Media rebrands, releases new tools

There is a new name in the online space, but that name is back by a familiar face. Today AdSafe Media is rebranding to become Integral Ad Science - and releasing a new suite of tools to help brands score their ad buys to ensure the quality of campaigns. >>

Blogs & Content | November 29, 2012

Univision taps Outbrain for content discovery

Brands now have another entrée into the Hispanic marketplace: beginning today Outbrain will power content discovery through Univision Interactive, the digital arm of Univision communications. Through the integration, Outbrain will power paid recommendations through the site. >>

| November 29, 2012

U.K. shoppers to spend 15 million hours online on Cyber Monday

Cyber Monday may have come and gone in the U.S., but in the U.K. the busiest online shopping day of the year is yet to happen. Experian Hitwise predicts that Cyber Monday in the U.K. will see millions of visits made to U.K. retail websites setting a new record as the busiest day ever in online retail history. >>

| November 29, 2012

Multimedia content in press releases increases visibility tenfold

Analysis of press release data by PR Newswire reveals that multimedia content is essential to increase visibility and that, by simply adding an image to a text-only release, visibility can be increased 1.8 times. >>

Mobile Marketing | November 29, 2012

Study: Generation gap isn't so big where mobile is concerned

Brands, when looking to the New Year, don't forget mobile. While some brands are creating mobile sites, there is still a lag between website and mobile site for many, but when it comes to consumer habits most adults are choosing mobile over web. That, according to a new report; researchers found most adults are turning to the Internet to find more information on things seen on television. >>

| November 29, 2012

Microsoft IE10 Do Not Track default puts off 1 in 3 Brits

One in three Brits would cease to use Microsoft's Internet Explorer 10 browser if, as part of its Do Not Track initiative, it automatically blocks websites from retaining information such as passwords and auto-fill functions. >>