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BizReport : November 28, 2012 Archive

November 28, 2012 Archive

Mobile Marketing | November 28, 2012

Mindflash app integrates video with presentations

Through a new release from Mindflash businesses can now take presentations and employee trainings mobile, making it simpler for employees to engage whether in-office or across the country. Mindflash makes this kind of content available to mobile through and iPad app; in addition content from video sources, quizzes and surveys can seamlessly integrate for an interactive experience. >>

| November 28, 2012

Survey reveals consumers' lack of satisfaction with mobile ads

Marketers need to improve how they leverage mobile technology to engage with consumers because, according to a new report from Millward Brown, attitudes towards mobile marketing aren't currently very positive. >>

| November 28, 2012

Black Friday: ScanLife records busiest QR code scanning day ever

Mobile engagement firm ScanLife reveals that Black Friday was the busiest day ever for mobile barcode traffic. >>

| November 28, 2012

Return Path: Majority of spam complaints relate to legitimate emails

Marketers risk being labeled a "spam brand", according to new research from Return Path that found the majority of "this is spam" complaints relate to legitimate emails. The solution? Keep recipient enthusiasm high. >>

Ecommerce | November 28, 2012

Survey: Data concerns arise from online, mobile shoppers

Holiday shoppers may be hitting cyber shelves hard so far this season, but that doesn't mean retailers can relax. A new survey indicates more and more consumers are worried about their privacy while shopping. >>

Advertising | November 28, 2012

Report: Retailer spending up over Thanksgiving weekend

It wasn't just shopper spending more over the Thanksgiving weekend. According to new data from Marin Software retailers upped their ad spending over the holiday weekend, hoping to draw more shoppers online and in-store. >>