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BizReport : November 26, 2012 Archive

November 26, 2012 Archive

Ecommerce | November 26, 2012

Virtual tape measure could cut online clothing retailers' return costs

Online clothing retailers have seen strong sales growth over the last year, but as ranges expand they increasingly sell multiple brands with inconsistent sizing standards resulting in numerous, and costly returns. A new virtual tape measure being developed in the UK could benefit both consumers and retailers alike. >>

Social Marketing | November 26, 2012

Unified's social monitoring tool puts real-time to metrics

An upgrade into the social space today may give some advertisers peace of mind. Marketing tech firm Unified has released an upgrade to its Social Operating Platform (SOP) to include real-time monitoring of social media ads. "Brand safety is more important than ever, given the explosive growth of digital media and the ubiquity of social and mobile," said Taylor Valentine, SVP of Social Media Strategy at Horizon Media. "Unified's adMonitor preserves my clients' brand integrity, and for the first time I have complete, real-time transparency into social vendors' tactics via one dashboard." "Amplets built on the Social Operating Platform have dramatically increased the social reach of several global marketing campaigns, and Amplet Builder will allow more marketers to take advantage of social amplification," said Jason Beckerman, chief product officer and co-founder at Unified. "When Amplets are combined with our Brand ROI Timeline, marketers can create earned value and measure it in ways that have never been possible before." "Unified's Social Operating Platform gives us one corporate standard for buying and measuring the results of social advertising campaigns. It provides us one system of record and one dashboard that we can use to monitor our media investments and organic audience growth in real-time and give our clients world-class reporting on the earned value we're generating for them," said Peter Gardiner, Chief Media Officer at Deutsch. "Unified gives Deutsch the ability to bring order to the complexities of the social media ecosystem." Through the platform advertiser in the social space can use the adMonitor application to look into media buying as well as performance of creative, targeting, content and media costs for Facebook Preferred Marketing Developers. The upgrade also includes Brand ROI Timeline, which aggregates the earned value of online and offline campaigns through a single view. With today's BIA/Kelsey social media forecast showing ad revenues will grow by at least 20% over the next four years, brands will be looking not only for ways to engage in social but to monitor how campaigns are faring. Link To: UNI - >>

Research | November 26, 2012

BIA/Kelsey: SocMedia revenues to approach $10b by 2016

To date social media has been a consumer tool - staying in touch, sharing content and information and playing games. But over the past year some ads have begun showing up in the social space. A new forecast from BIA/Kelsey suggests social media ad revenues will skyrocket over the next four years - nearly doubling by 2016. >>

Advertising | November 26, 2012

Ad placement on Yahoo's log-in page takes a tumble

A report from Macquarie Equities Research reveals that log-in pages aren't necessarily the best spot for ad placement. >>

Ecommerce | November 26, 2012

Mobile shoppers spending more than a penny in the toilet

Shopping via mobile while 'on-the-go' appears to mean rather more than simply being out and about. New research from digital gifting and incentives firm CashStar reveals that millions of Americans shop while on the toilet. >>

Ecommerce | November 26, 2012

Women more likely to hold grudge against firms providing bad online, offline experience

Consumers aren't quick to forget when they've had a bad in-store or online experience. However, according to an online YouGov survey commissioned by Emailvision, women are more likely to hold a grudge than men. >>

Ecommerce | November 26, 2012

comScore: $1 billion sold on Black Friday

There is a new record in the ecommerce world: $1 billion for Black Friday. According to comScore for the first time online sales passed the $1 billion mark on Black Friday, which indicates online shopping may have another record holiday season in 2012. More than 57 million Americans logged on to shop on Black Friday, alone. >>

Ecommerce | November 26, 2012

comScore: Record online sales on Black Friday

The online holiday shopping season is off to a great start. comScore reported on Sunday that, for the first time ever, online retail sales exceeded $1 billion. >>