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BizReport : November 21, 2012 Archive

November 21, 2012 Archive

| November 21, 2012

Store retailers could lose 5% of holiday season sales through showrooming

Eight out of ten retailers are affected by showrooming, according to new research from Edgell Knowledge Network, in partnership with Ebay, yet just 10% have strategies in place to limit its effects. >>

Ecommerce | November 21, 2012

Platform bridges in-store, online shopping space

With the 2012 holiday shopping season in full-swing and expected to push more than $580 billion in sales between now and New Year's Day, a new platform is set up to help shoppers get the most from their holiday dollars, both online and offline. And along the way could help retailers build better relationships with shoppers. >>

Ecommerce | November 21, 2012

Shoppers shun stores for online to get better customer service

Consumers pick ecommerce over bricks-and-mortar stores because, reveals the ClickFox 2012 Holiday Customer Service Audit, they feel they get better customer service online. >>

Email Marketing | November 21, 2012

How to engage Asian consumers through email

Technology is shrinking the world in ways we couldn't have imagined even ten years ago. Through social networks and email brands in the UK or US can expand into the growing Asian marketplace through a few clicks of a button. But, once there, brands need to know the differences between consumers in their home countries and in more exotic locales. >>



Advertising | November 21, 2012

Report: Native Ads gaining steam

As more consumers add online video to their viewing palate, brands are looking for ways to engage without interrupting. According to new data from ShareThrough and Forbes Insights, native advertising - or using quality, compelling content rather than interruptive ads - is one way brands are trying to make the change. >>

Mobile Marketing | November 21, 2012

IAB determines U.S.'s most mobile-savvy cities

The Interactive Advertising Bureau has released their second index revealing which cities in the U.S. house the most mobile-savvy citizens. >>