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BizReport : November 20, 2012 Archive

November 20, 2012 Archive

Ecommerce | November 20, 2012

80% plan to purchase gift cards this season

For the fifth year running gift cards will be the number one present this Christmas, according to new figures released by the National Retail Federation, with over 80% of shoppers buying at least one. >>

Internet | November 20, 2012

Study reveals impact of poor online video performance on viewer behavior

It's not just slow websites that cause consumers to abandon content. New research from the University of Massachusetts Amherst reveals how poor video performance causes viewers to abandon videos more often, view videos for a lesser time, and return to the same site less frequently. >>

Ecommerce | November 20, 2012

YesMail: Shoppers buying early, often

Two more days until the US Thanksgiving holiday - the kick-off to the holiday shopping season - and yet one report shows that most consumers (51%) will likely finish shopping by the second week in December. And, before writing off mobile as a shopping platform, YesMail predicts mobile shopping will spend at least $800 over the next six weeks. >>

Blogs & Content | November 20, 2012

Report: Incentivized video ups engagement, awareness, purchasing

Everyone hates pre-roll video ads, right? Yes, actually. Pre-roll units can be interruptive, slow to load and interrupt the viewer's stream of consciousness. New data from Jun Group shows how brands can engage through video without the annoying interruptions. >>

Email Marketing | November 20, 2012

Reports: How email is pushing engagement

There is very little new about the email space, and that is what many consumers like about it. They know they'll get offers from brands from opt-in lists, they know they'll get spammed occasionally. They know they'll spend too much work and home time checking in with friends or co-workers. Here's how the love-hate relationship breaks down. >>