RSS feed Get our RSS feed

News by Topic

BizReport : November 19, 2012 Archive

November 19, 2012 Archive

| November 19, 2012

New Facebook tool tracks ad-driven consumer activity

At the end of this week, Facebook will begin the roll out of a new tool for retailers that will enable the tracking of purchases, or other desirable actions, by users who have viewed their ads. >>

| November 19, 2012

Many EU countries failing to comply with EU Cookie Law

Owners of European websites appear reluctant to comply with the EU Cookie Law, reveals a new report from TRUSTe, with none of France and Germany's 50 top websites having taken any steps at all towards compliance. >>

| November 19, 2012

6 in 10 Australians unfamiliar with QR codes

A recent poll among Australians by Econsultancy and research group Toluna reveals that many down under are unfamiliar with QR codes despite their increasing use in marketing campaigns. >>

Research | November 19, 2012

Top 4 ways advocates will help brands through 2012 holidays

It is no secret that advocates are a kind of super hero for brands. These loyal and engaged consumers talk about brands, review products, tell friends and start conversations - in real life and through social media. One experts explains how brand advocates could change the 2012 holiday season for brands. >>

Ecommerce | November 19, 2012

Cyber Monday forecast: $1.42b in online sales

A bit of a warm spell may be evident in much of the US but that won't keep people from shopping from home - or the office or a playdate - on Cyber Monday. A new forecast out from Radium One predicts that 57% of American consumers will hit cyber shelves Monday, November 26 looking for some holiday finds. >>

Email Marketing | November 19, 2012

Survey: Businesses pushing social

Digital brands are looking for more ways to stay relevant with an ever sifting customer base. For many this means testing new options in the digital space. It also means changing how money is spent in the digital ad space. According to one report, one of those shifts is coming between search and social. >>

Mobile Marketing | November 19, 2012

Celtra launches store locator for 2012 holidays

Location may be the most important part of mobile advertising, at least at this point. While many shoppers are increasingly turning to mobile apps to compare prices while in-store or to look up product information, a large number of mobile consumers use mobile to find local stores. This is where a new locator app from Celtra comes in. >>