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BizReport : November 15, 2012 Archive

November 15, 2012 Archive

Blogs & Content | November 15, 2012

nRelate: How to engage content consumers

When it comes to reading newspapers and magazines a growing number of Americans are reading online. But it may surprise content producers to know where readers are finding their stories - and it isn't the social space. >>

Advertising | November 15, 2012

ChoiceStream: Relevancy key to engagement

This should come as no surprise but new data out from ChoiceStream shows how important relevance is to online advertising. Researchers found that, especially for online shoppers, relevance increase engagement and purchasing intent. >>

Social Marketing | November 15, 2012

nRelate: People aren't clicking on socially shared content

When it comes to finding content, social media isn't performing to the highest standard. According to new data from nRelate and Ask.com Americans are more likely to click on the 'related links' buttons below news stories than they are to click onto stories shared through social networks. >>

| November 15, 2012

New app displays TripAdvisor content to Facebook Fans

Owners of hotels, restaurants and visitor attractions wishing to link their online reviews with their Facebook Page now have an easy option to do so with the launch of the TripAdvisor App for Facebook. >>



| November 15, 2012

AdSense ads go large

It appears size does matter when it comes to AdSense ads. With web content increasingly richer, impact trumps functionality and larger ad units are becoming more popular. Just as well that AdSense has announced a new, larger ad size. >>