November 14, 2012 Archive

Advertising | November 14, 2012

Ad platform delivers 10 times the clicks

A new ad platform is pushing click thru rates higher and higher. Called C.A.S.T. the platform has shown display CTRs of 2% or higher than industry average. >>

Viral Marketing | November 14, 2012

Reports: Mobile video pushing higher engagement

When it comes to online and mobile video, long form content is quickly gaining ground. While short, user generated clips on sites like YouTube continue to make up the bulk of content viewed, new data shows long-form (streaming movies, TV and original) content is pushing higher completion rates. >>

Mobile Marketing | November 14, 2012

Report: Local, small businesses benefiting from mobile

Over the past couple of years several studies have shown a link between mobile consumers and traffic to stores or restaurants. The latest Mobile SMART report from Millennial Media underscores how retail and restaurant brands are pushing farther into the mobile sphere, hoping to engage in-market consumers. >>

| November 14, 2012

Mobile consumers looking for a new car prefer websites to apps

New research from xAd and Telmetrics, using data from Nielsen, reveals differences in how smartphone and tablet users search for a new set of wheels, and how the mobile automotive search audience prefer mobile websites to apps. >>

| November 14, 2012

45% of major U.S. retailers have uptime below industry standard

Almost half of major U.S. retailer websites suffered downtime in the first eight months of 2012, according to new analysis carried out by website availability monitoring firm Panopta, a situation that could cause chaos and lack of sales during the holiday shopping season. >>

| November 14, 2012

Chitika: Opera leads browser market with highest CTR

A new report from ad network Chitika provides insight into the click-through rates and query lengths on desktop and mobile browsers. >>

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