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BizReport : November 12, 2012 Archive

November 12, 2012 Archive

Research | November 12, 2012

Survey: Why Millennials have trouble finding jobs

The unemployment rate is high but new data out from Millennial Branding and StudentAdvisor indicates that for students, trouble finding a job may be more about preparedness than a lack of job opportunities. According to the report only about 40% have had at least one internship in their chosen career path even though most (85%) believe internships are important to career placement. >>

| November 12, 2012

Over half of Australian retailers have no online channel

Maybe it's the heat, but recent stats from Experian reveal that Australia is being sluggish when it comes to getting businesses online and tapping into social media. >>

| November 12, 2012

91% of national brands to up local marketing efforts in 2013

A new survey from marketing technology firm Balihoo Inc. reveals over 91% of national brands plan to increase local marketing efforts in 2013, with digital leading the way. >>

| November 12, 2012

Luxury auto brands shifting TV ad dollars to online video

Luxury auto brands are increasing their use of digital marketing, according to new research from Martini Media, aligning their brands where their audience is spending time. >>



Mobile Marketing | November 12, 2012

Study: Push notifications engaging consumers

For the last couple of years brands have been testing push options in their mobile campaign plans. In many cases brands geo-fence a certain area and when an opt-in consumer enters that area, a message is sent through their mobile device. New data from Urban Airship offers brands five times the engagement of typical mobile ads. >>