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BizReport : November 6, 2012 Archive

November 6, 2012 Archive

Advertising | November 06, 2012

MediaBrix: Identify ads as ads, not content

In the new Internet landscape some brands are experimenting with content-based advertising. This isn't a bad thing in itself, but according to a new MediaBrix survey ads that look like content and aren't identified as ads can damage a brand's reputation. >>

Advertising | November 06, 2012

inPowered release amplifies expert opinions

For brands, finding experts in the online space is hard. Finding experts who have a large reach into the consumer base and whose opinions are listened to by those consumers is even harder. The new inPowered release amplifies these expert opinions about the brand or its products through earned media. >>

Advertising | November 06, 2012

Nexage connects brands, consumers through ads

A new release from Nexage could ease some brands' transition into the mobile space by offering better targeting and ad options. Called Nexage Connect, the platform uses flexible APIs and uses third party data for targeting options; and, through a partner type program connects advertisers with publishers in the mobile space. >>