RSS feed Get our RSS feed

News by Topic

BizReport : Mobile Marketing : October 16, 2012

Velti: iOS grabs 5% of mobile marketplace from Android

The launch of Apple's iPhone 5 is pushing more consumers into the smartphone race - and taking a big of the marketplace away from Google's Android platform in the process. New data out from Velti shows iOS gained 5% of the marketshare for smartphones away from Google in September (month over month).

by Kristina Knight

"In July and August, Android held prevalent market share in a year that was previously dominated by iOS--but September marks an end to this trend,"said Krishna Subramanian, CMO of Velti. "We are seeing a pattern that leads us to believe the shift back to iOS domination is a result of the iOS 6 release and iPhone 5 launch. In fact, this is similar to the change we saw directly after the iPhone 4S release, when iOS volume also spiked by five percent."

Some interesting takeaways from the report include:

• Apple accounts for 62% of mobile ad impressions; Android for 38%
• iPhone 5 users spend27% of mobile time on socnet apps, 22% with games, 13% on entertainment and utility apps
• 11% of iPhone users have not upgraded to iOS 6 - and Velti predicts these users will be very hard to convert

Meanwhile, for August, comScore reports Android still holds a 52% smartphone marketshare (US); Apple's iOS holds a 34% marketshare. More than 116 million Americans are now smartphone owners, a 6% increase over May 2012, and while texting remains the top action (75% share), overall half are using downloaded apps and mobile browsers (53% vs. 52%) and 38% are accessing social networks.

Tags: Android, Apple, comScore, mobile marketing, mobile trends, smartphone trends, Velti

Subscribe to BizReport



Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.