News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Twitter can now assign users a gender with 90% accuracy
How accurately can you tell a person's gender by their profile name and their social media posts? Fairly well, according to Twitter, who are assigning a gender to users based on a variety of signals.
Many marketers want to target prospects using gender. However, because this isn't information that Twitter asks for when a user signs up, the platform can't tell men from women.
By using a variety of "signals", Twitter says it can predict whether a user is male or female with an accuracy of more than 90%.
Those signals include username, the accounts Followed and even words and phrases used.
"We've been working on using a variety of signals that could help us understand our users' gender reliably, while maintaining the simplicity of the Twitter profile that our users value," writes Twitter's revenue product manager, April Underwood, in a blog post. "These signals have proven effective in inferring gender, so starting today, we are making gender targeting available to all marketers."
When Twitter can't discern whether a user is male or female they don't take a guess. Instead, those users won't be targetable by gender.
- Studies ID how Millennials are connecting
- Black Friday UK predicted to break £1bn in online sales
- Smaato: Spending on mobile web ads soars
- Study: What consumers really want from loyalty programs
- Top 4 Tips to Manage Relationship Between Developers, Marketers
- Android steadily catching up Apple on opens and clicks in E.U.
- Survey suggests increasing interest in e-gifts
- Referral key way in which marketers find SEO services
Featured White Papers
- Digital Trends 2015
Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to...