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BizReport : Research archives : October 10, 2012

Survey: SMBs swinging Democrat?

New polls may indicate that Governor Romney has gained ground on President Obama in the 2012 Presidential Election, but new data from Manta shows more small businesses are pulling Democrat as the race heats up. According to their latest survey 35% of SMBs polled now support President Obama - up 9% since the August poll.

by Kristina Knight

Almost half (47%) of respondents said they'll vote Romney in November, a 14% decrease since August. This despite the fact that one-third say they're businesses are no better off than they were 4 years ago.

"With one presidential debate complete and two more to go, it is essential that Romney and Obama address the needs of the small business community. Small business owners are passionate about their future as the vast majority (68 percent) we polled thinks small business is a bigger issue in this year's election," said Pamela Springer, CEO of Manta. "Small business owners have been clamoring for their voices to be heard during this election, and it's well past time for the candidates to provide concrete plans about the issues SMBs have consistently cared about this year- healthcare, tax policies and access to credit."

Other interesting findings include:

• 48% of swing-state SMBs say they'll vote Romney
• 38% say they'll vote Obama
• Of those who say they'll vote Romney about half believe Obama will win
• 41% say Obama is 'more in touch' with average Americans

"We've had to push through a tough few years and it's time for things to turn around for us and every American. I'm voting for President Obama because he clearly can relate far more to average Americans than Mitt Romney. My business has really started to see growth in the past year and I'm confident it will continue to grow with Obama in office another four years," said Anne Landman of Colorado-based ThoughtOnBoard, a company that makes dry erase boards that stick to windows facing outward.

As for how small business owners feel the economy is fairing most (67%) say they're optimistic about the future, a 14% increase over January poll numbers.

Tags: 2012 Presidential Election, small business trends, SMB trends

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