News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Study: Local searchers may surprise
A new study out from YP and Street Fight finds about one-quarter of local searches are performed by 'avid local searchers' and that they're searching across devices for local businesses and information.
"This study reinforces our understanding that there are consumers who rely on different devices for different stages of the local search process - from browsing and planning to decision-making and connecting with businesses," said Rohan Chandran, Executive Director of Consumer Products, at YP. "Understanding this emerging segment of Avid Users can provide insights on the local advertising ecosystem and could help merchants develop multi-screen search strategies for targeting a highly engaged audience. These findings complement the search trends we're tracking on the YP website and on YP apps to better define the role and opportunity for each device in connecting merchants with potential customers."
According to the results Avid Local Searchers:
• 85% of Avids who also own tablets run local searches at least daily
• 15% of 'Average' searchers do so
• 86% of Avids who also own a smartphone query local searches at least daily
• 19% of 'Average' searchers do so
Avis local searchers are also more likely to be employed full-time than average users and are more likely to be college graduates. They're also likely to be younger than average searchers, which could indicate that younger consumers are more cognizant of how mobile devices can help them than older consumers.
"Local search continues to deliver an increasingly sophisticated means of hyperlocal marketing to the local consumer," said Laura Rich, CEO of Street Fight. "This report reveals a growing opportunity for businesses in this industry and for local businesses and marketers to efficiently draw consumers to their products and services."
Finally Avids are more likely to use shopping apps (91% use) and to engage with daily deal offerings (38% use); they're also more likely to check in to a business from a site like Foursquare or Twitter than average users.
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
Featured White Papers
- CRM and Marketing Automation Integration for the Ultimate ROI
The number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But...
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...