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BizReport : Advertising : October 23, 2012


Roundup: Partnerships, new releases available before 2012 holiday rush

A slew of new releases, upgraded platforms and partnerships are launching this month, just in time for the 201 holiday shopping rush.

by Kristina Knight

First, Optify is pushing into the marketing automation sector with its new release. The Optify Connect platform allows B2B brands to create, launch and monitor campaigns through scheduled email messaging. Reporting is based on key metrics and can be accessed throughout a campaign to determine when or if changes need to be made to enhance performance.

Doug Wheeler, Chief Marketing Officer at Optify said, "We've developed Optify Connect with the personal knowledge of life in the digital marketing trenches and understand that success is easily found by creating and automating the process of engaging a lead from their first visit through the purchase decision and then providing the consolidated reporting for demonstrating repeatable success."

Meanwhile from Janrain comes an enhancement to their partner program. Through the new offering brands an focus on sales enhancements including technical/sales training, demand-gen offerings and team alignments. More than 30 tech partners are already on board.

"Janrain has always understood the importance of partnering with other best-of-breed solution providers to ensure our clients can maximize the value of our technology, regardless of their industry segment or other technology choices." said Larry Drebes, CEO of Janrain. "The introduction of the Fusion Partner Program clearly demonstrates our commitment to both our partners and our customers."

And from Marin Software a new option for mid-level brands. The platform has released Marin Professional, targeted for use by mid-market brands to enhance their online ad spends. Marin has integrated Google Analytics into the reporting features and added functionality to save time and money on the creation end of things.

"We first launched Marin Professional in March 2011 and, since then, have continued to work with customers to make their online advertising programs more effective and their lives easier," said Niraj Shah, General Manager of Business Operations at Marin Software. "To meet the needs of advertisers and agencies we invested heavily in the platform's flexibility and ease of use. The result is a more powerful, intuitive application."

Finally, Longboard Media has tapped TagMan to power their STREAM Partner Program. Through the partnership TagMan clients will have the ability to launch brand-safe display ads throughout their retail experience.

Ron Brien, SVP of Marketing for TagMan says, "By integrating into the fast-growing TagMan STREAM Partner Program, Longboard Media joins a select ecosystem of leading digital marketing, agencies, and ecommerce companies which have strengthened their offering and further enhanced the reach and capabilities of our Tag Management and Marketing Data Platform for high-performance tag management for any platform, device or marketing channel."

Tags: ad tools, advertising platforms, Janrain, Marin Software, online advertising, Optify, TagMan










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