News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Report predicts 50% rise in mobile shoppers in next two years
Juniper Research has released new figures estimating that the rate of mobile shopping will rise significantly over the next 2 years taking user numbers up to over 580 million.
Greater consumer confidence in mobile shopping and mobile payments is reflected in Juniper's latest figures which show e-retail migrating to mobile devices.
The research firm predicts the rate of mobile shopping will rise 50% in the next two years. Today, 393 million people shop using a mobile device. By the end of 2014 that figure will be nearer 580 million.
Juniper's "Buy Now, Pay Mobile" report reveals that both the average size and scale of purchases will also rise significantly, bolstered by larger volumes of regular, higher-value transactions such as the weekly grocery trip.
Businesses that don't provide a mobile option won't meet consumer expectations, and risk falling behind their competitors and missing out on revenues. Total annual transaction values from remote digital and physical goods sales will hit $730 billion within five years.
- Pinterest introduces new search tool to attract men to the network
- Study: Dirty Data a problem for marketers
- Top 3 things consumers really want from brands
- Surveys: Why social, mobile might rule the Super Bowl
- How new data collection techniques may impact your business
- Photographs among Brits' most treasured possessions
- Restaurant tech can leave servers more time to focus on dining experience
- NRF forecasts bigger spending this Valentine's Day
Featured White Papers
- 6 Blueprints for Social Network Success
The Big 6 social networks offer tremendous marketing opportunites--and each one is very different. That's why Spredfast has assembled our...
- CRM's Dirty Little Secret: How to Avoid CRM Sticker Shock
The way companies use and pay for customer relationship management software has changed significantly over the past decade. Moving from...