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BizReport : Mobile Marketing : October 18, 2012

Placecast release links cards, alerts

Mobile marketers are getting another link to their customers. Placecast has released the patented Card-Linked ShopAlerts, a platform set up to send alerts to mobile devices when shoppers reach a geo-fenced area. Sound familiar? Here's the difference: the brand or store only pays for the sent alert when a customer makes a purchase at the store.

by Kristina Knight

ShopAlerts is an opt-in service, so messages sent have increased relevancy. With the new release, these messages are also tied to a shoppers credit or debit card. Along with the pay for performance model, the new platform allows merchants to link offers to opt-in subscribers, to incentivize a visit to the store.

"For example, a Card-Linked ShopAlerts offer might read "Get a $20 statement credit when you use your card and spend $100 or more at Big Box Retail, 1234 Main Street," writes the company.

"We're excited to be providing a mobile service that drives foot traffic into stores for retailers on a performance basis," says Placecast CEO Alistair Goodman. "Retailers will not only succeed in acquiring and retaining in-store customers, but will also see increased shopping frequency and basket size. This is one of very few ways that allow bricks and mortar retailers to measure the ROI of their mobile program in real-time."

The platform was released in beta in the spring of 2012; to date the top performing categories are restaurants, but with the holiday season coming up there is potential for other categories to catch up. Brands including AT&T, Pizza Hut and Kmart have signed on with the platform.

Tags: mobile commerce, mobile marketing, mobile offers, Placecast, ShopAlerts

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