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Personal Argentina taps Amobee for mobile ads
One of Argentina's largest mobile operators, Personal Argentina, has tapped mobile ad firm Amobee to power ads within the region. Through the partnership Amobee will ensure relevant mobile ads are served to in-market mobile consumers within the South American nation.
"For Personal Argentina, Amobee alliance represents a great opportunity to further strengthen our leadership in the mobile entertainment development and continue adding value to our services", said Ignacio Nores, Marketing Director of Personal Argentina.
"We are proud to partner with Personal Argentina to enable them to be a leader in mobile advertising," said Trevor Healy, CEO of Amobee. "Leading operators like Personal Argentina are in a unique position to fuel the mobile advertising market and gain substantial ROI by serving relevant and engaging mobile ads for large advertisers and brands."
Amobee PULSE for Publishers will be used to push mobile ads to consumers, helping mobile operators, publishers and advertisers better monetize content in the mobile space. The PULSE platform pushes relevant, contextually targeted ads through the mobile space; from an advertiser standpoint the platform offers robust analytics and support for various mobile ad formats.
As more mobile devices hit the market in South America it will become even more important for brands in the mobile space to serve ads relevant to the content with which consumers are engaging.
Data from comScore in the summer months found smartphones and tablets are pushing more content consumption in Argentina; mobile devices now account for just over 2% of Internet content consumption. Google's Android platform accounts for more than 56% of mobile page views.
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