News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Mobile to overtake TV to become first screen
As people watch more video on their mobile devices, could the television become the second screen? YouTube's Robert Kyncl believes so, and it's not in the too distant future.
YouTube's Global Head of Content, Robert Kyncl, announced at the recent Abu Dhabi Media Summit that smartphones and tablets won't be 'second screens' for much longer. He is confident that watching video content on mobile devices will soon surpass television.
Based on previous mobile traffic figures he could be right. A quarter of total video traffic on YouTube today comes from mobile, up from just 6% eighteen months ago.
The increase in watching mobile, and online, video content comes as consumers opt to watch what they want, where they want, when they want. The limited choice of television is struggling to hold their attention.
Kyncl also said that consumers would soon be syncing their use of mobile video and televisions, something the cable television companies must surely fear.
"When you're making your selections on your phone and you're sending them to the TV, something that is coming very soon [on a mainstream basis], when that transition is seamless, this becomes the first screen," he told the Summit audience.
- Mobile video content more effective on publishers' website than social
- Email open rate in UK higher on tablets than US
- IAB: No YoY rise in UK ad-blocking
- Report: Over half of Millennials have or will use Bots
- Report: Finances key to engaging Boomers
- Top 3 tips to strengthen travel-based ad strategy
- Report IDs differences in how people use social
- Ad Roundup: Platform expansions and a partnership
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...