News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Microsoft: Adchemy integration increases relevance for Bing searchers
One year after Microsoft tapped Adchemy for their Bing search engine, the software giant reports search users are seeing more relevant query results, which is helping advertisers increase engagement. Through the partnership Adchemy and Microsoft create IntentMaps, focusing on the intent of the search rather than simple keyword based results.
"Advertisers managing campaigns on Bing Ads know their ads are reaching an audience that is significant, unique, distinct and highly valuable. Understanding intent is a critical factor in improving the online experience, and our relationship with Adchemy helps advertisers recognize the intent behind a user query to deliver a more compelling experience," said David Pann, general manager, Search Network, Microsoft. "We look forward to working with Adchemy to bring the power of IntentMaps to even more Bing Ads advertisers."
Search marketers are getting a leg-up from the integration between Adchemy and Microsoft on the Yahoo/Bing Network according to the companies. One year after their partnership began the two have created more than 100 'intent maps' which help deliver more relevant ads to searchers and increases search ROI for advertisers. The results base search results on the intent of the query rather than simple keywords.
"We have a very ambitious vision of transforming this space to helpsolve the problems of search and digital advertising by using intent," said Murthy Nukala, founder and CEO, Adchemy. "Reaching the 100 IntentMap milestone validates both the enormous opportunity for search advertisers that still exists and the value that focusing on User Intent can bring to consumers and advertisers alike."
IntentMaps generates highly relevant ad copy; that copy is display through themed groups that increase the relevancy to the consumer. According to Adchemy campaigns have seen a 436% in traffic-generating keywords (average) and have seen a 700% increase in the number of ads based on the mapping system.
- Retailers can convert 'window shoppers' with real-time analytics
- Mobile use during dining experience researched
- Ad Roundup: Programmatic making strides
- Report: Mobile shoppers do it in bed
- Reports highlight what may, may not work this holiday
- Study: Shoppers don't trust traditional marketing
- Top tips to build buzz from online events
- Early success for Instagram advertising
Featured White Papers
- What should drive email Frequency
eDataSource compares certain quarterly email activity and engagement metrics across four similar retailers, based on our visibility into the email...
- The Design Advantage
Design is more than just an artistic endeavor. It is a philosophy and culture that influences every business decision. Companies...