News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
How Collective increased ad efficiencies for brands across screens
A new whitepaper out from Collective sheds light on how their platform is helping brands better target ads to improve reach and, in the end, conversions. Called the Multi Screen Advertising Playbook, the paper identifies how brands across verticals including CPG, Retail and Financial Services have increased ad performance, engagement and conversions across the screens.
Collective, for example, helped Bloomin' Brands - parent company of Outback Steakhouse and Carrabba's Italian Grill among other restaurants - better view how their brands and ads were engaging with customers across screens, giving them a better foundation for future engagements.
"Our customer's convergence of TV and digital media consumption focuses our marketing efforts in new directions," said Karen Soots, Sr. Director, Media Services at Bloomin' Brands. "Working with Collective on a comprehensive view of our cross-platform activity will provide deeper insights into how we connect with and grow our audiences. We are excited to have this as a part of our overall tool kit for digital media."
Meanwhile, their TV Accelerator product is credited with improving targeted nearly 4 times more than demo-targeting and helped reduce costs for brands using collective by nearly three-quarters because they were able to reach more viewers than TV ads alone.
"Collective, in partnership with our clients and industry experts, has cracked the multi-screen code," says Joe Apprendi, Chief Executive, ,a href="http://www.collective.com">Collective. "Brands recognize that their messages must span all platforms. However, until today, they have lacked the data, science, and technology that will allow them to control this dynamic. Collective has provided the industry with the solution, as well as the best practices and proof of execution to allow brands to execute with confidence."
The paper goes on to identify how incremental reach and multi-screen frequency can help brands engage and convert more shoppers across screens.
- Report: Over half of Millennials have or will use Bots
- Report: Finances key to engaging Boomers
- Top 3 tips to strengthen travel-based ad strategy
- Report IDs differences in how people use social
- Ad Roundup: Platform expansions and a partnership
- Survey: Hispanic SMBs show strong optimism
- Ad Roundup: Partnership, integration to bring brands more
- Report: Super Bowl ads drove traffic into stores
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...