News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
How Collective increased ad efficiencies for brands across screens
A new whitepaper out from Collective sheds light on how their platform is helping brands better target ads to improve reach and, in the end, conversions. Called the Multi Screen Advertising Playbook, the paper identifies how brands across verticals including CPG, Retail and Financial Services have increased ad performance, engagement and conversions across the screens.
Collective, for example, helped Bloomin' Brands - parent company of Outback Steakhouse and Carrabba's Italian Grill among other restaurants - better view how their brands and ads were engaging with customers across screens, giving them a better foundation for future engagements.
"Our customer's convergence of TV and digital media consumption focuses our marketing efforts in new directions," said Karen Soots, Sr. Director, Media Services at Bloomin' Brands. "Working with Collective on a comprehensive view of our cross-platform activity will provide deeper insights into how we connect with and grow our audiences. We are excited to have this as a part of our overall tool kit for digital media."
Meanwhile, their TV Accelerator product is credited with improving targeted nearly 4 times more than demo-targeting and helped reduce costs for brands using collective by nearly three-quarters because they were able to reach more viewers than TV ads alone.
"Collective, in partnership with our clients and industry experts, has cracked the multi-screen code," says Joe Apprendi, Chief Executive, ,a href="http://www.collective.com">Collective. "Brands recognize that their messages must span all platforms. However, until today, they have lacked the data, science, and technology that will allow them to control this dynamic. Collective has provided the industry with the solution, as well as the best practices and proof of execution to allow brands to execute with confidence."
The paper goes on to identify how incremental reach and multi-screen frequency can help brands engage and convert more shoppers across screens.
- Study: Mobile users want home screen options
- What's a CDO and why does your brand need one?
- Report: In social the ladies rule the world
- Research reveals consumers juggle multiple devices throughout the day
- Getty Images makes millions of images free to embed
- Americans abandon purchases in-store after 8 minutes waiting in line
- Euclid: February sales less than lovely
- How BrightTag re-engaged shoppers
Featured White Papers
- Mobile Marketing: The Time is Now
Consumers are now more comfortable using retailers' mobile applications that can help them find specific products and brands, or just...
- The Definitive Guide to Marketing Automation
Why is marketing automation so hot right now? This guide will show you what marketing automation is and how it...
- The Inbound Website: Getting Found with SEO & Social
Extend your inbound marketing strategy to your entire website with actionable tips and best practices that help you increase visitors,...
- 17 Ways to Build a Great Brand Today
This white paper highlights 17 developments that are influencing brand-building today and what great brands are doing about them....
- How to Stop Webpage Speed from Killing Your Marketing
Your website visitors have high expectations about how quickly your web site should load on their desktop and mobile devices....