News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Google's disappointing Q3 earnings good news for advertisers
Almost $11 billion in revenue wasn't enough from Google to keep Wall Street happy, and shares have taken a bit of a tumble since Wednesday but, according to Wordstream's Larry Kim, a closer look at the data reveals some positives for both Google and advertisers.
When a company makes virtually all (94%) of its revenue from online advertising, an announcement that the average cost for ads has dropped doesn't appear to be good news.
However, Wordstream's comprehensive analysis of Google's data has put a different spin on the matter for both advertisers and the tech giant.
The good news for advertisers is obvious - they'll pay less to advertise. Wordstream's analysis shows that advertisers will be paying between 16% and 18% less than they did a few months ago.
But, isn't that bad news for Google? No, says Larry Kim, CEO and Founder of Wordstream.
"It's actually really good news for Google, too ... even though Wall Street cheers when the cost-per-click goes up and Google gets more money from advertisers ... that's not sustainable," he told VentureBeat. "By increasing the available impressions and clicks and lowering the costs, more advertisers will see more value from online advertising and that will be beneficial for Google in the long run."
Wordstream also revealed some mind-boggling stats from their research including:
- Google makes over $100 million per day via AdWords search and display advertising;
- Google search ads had 5.5 billion impressions per day in Q3;
- Google Display Network had 25.6 billion impressions per day in Q3;
- It would take you 178 years with no sleep to read through ALL the search ads Google serves up in a single day;
- More people click on Google Ads every day than the entire population of Brazil.
- 'Commuter Commerce' worth £9.3 billion each year
- Research uncovers ways in which Millennials 'game' e-commerce
- Study finds that 'data for discounts' consumer behavior is a fallacy
- Ad Roundup: Solutions for ads, optimization, mobile work
- Top 3 don't's for telecom customer service
- Kahuna: Brands must engage for apps to work
- Research highlights effectiveness of in-app messaging
- Facebook tests 10-second video views and monetization
Featured White Papers
- The Big Impact of Big Data on Affiliate Marketing
If you are relying on affiliate networks you have no access to vital data to manage affiliate processes such as...
- 8th Annual Online Retail Holiday Readiness Report
Download the Online Retail Holiday Readiness Report for 2015 to find out about the latest trends, industry benchmarks and best...