News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Google's disappointing Q3 earnings good news for advertisers
Almost $11 billion in revenue wasn't enough from Google to keep Wall Street happy, and shares have taken a bit of a tumble since Wednesday but, according to Wordstream's Larry Kim, a closer look at the data reveals some positives for both Google and advertisers.
When a company makes virtually all (94%) of its revenue from online advertising, an announcement that the average cost for ads has dropped doesn't appear to be good news.
However, Wordstream's comprehensive analysis of Google's data has put a different spin on the matter for both advertisers and the tech giant.
The good news for advertisers is obvious - they'll pay less to advertise. Wordstream's analysis shows that advertisers will be paying between 16% and 18% less than they did a few months ago.
But, isn't that bad news for Google? No, says Larry Kim, CEO and Founder of Wordstream.
"It's actually really good news for Google, too ... even though Wall Street cheers when the cost-per-click goes up and Google gets more money from advertisers ... that's not sustainable," he told VentureBeat. "By increasing the available impressions and clicks and lowering the costs, more advertisers will see more value from online advertising and that will be beneficial for Google in the long run."
Wordstream also revealed some mind-boggling stats from their research including:
- Google makes over $100 million per day via AdWords search and display advertising;
- Google search ads had 5.5 billion impressions per day in Q3;
- Google Display Network had 25.6 billion impressions per day in Q3;
- It would take you 178 years with no sleep to read through ALL the search ads Google serves up in a single day;
- More people click on Google Ads every day than the entire population of Brazil.
- Top retailers failing to meet consumer expectations of personalized comms
- Android ad blocking browser released by Adblock Plus
- How triggered emails can reduce shopping cart abandons
- How to better protect consumers' mobile privacy
- Expert: What Google buy buttons could mean for ecommerce
- Report highlights the 'mobile moments' of commuters
- Consumers keen to use new payment technology but businesses slow to adopt
- Ad Roundup: Integrations and new releases to offer more insights
Featured White Papers
- Email A/B Split Testing Guide
You worked hard creating great products, at least as hard growing a viable business to support them- and perhaps even...
- Not Provided Insights & Intelligence - 2015 Edition
Keywords are fundamental to your integrated SEO and Content Marketing strategies. gShift's Not Provided Guide will help you connect...
- Learn how to fill your funnel with high-quality leads
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content...