News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
EIU: By 2022 a third of UK retail will be done online
In their latest report, the Economist Intelligence Unit reveals that at least one third of retail in the UK will take place online 10 years from now.
In their report, "Retail 2022", the Economist Intelligence Unit predicts that significant growth will take place in the next decade. While about 13% of UK retail currently takes place online, by 2022 that figure will rise to around one third.
"The opportunities for retail over the next decade and beyond are enormous," says report author Jon Copestake, chief retail analyst at the Economist Intelligence Unit. "But where the future markets will reside and the way in which we will buy goods will change dramatically. Retailers will need to evolve to adapt to this new landscape."
Mobile and social media will play a significant role in shaping shoppers' purchase decisions, according to the research, while brick-and-mortar stores face the risk of being driven out of business if they fail to adapt.
To this end, the "showrooming" trend, is set to continue in the years ahead. "Shops would operate as little more than showrooms but will continue to act as a channel for consumers to see, touch and try out goods - even if they make purchases using other means," writes Copestake.
In the last six months alone, retail chains in the UK closed 20 stores a day on the country's high streets, thanks in part to a downturn in consumer spending but also due to the growth in online shopping.
- Study: Most believe personalization key to success
- Report: Most Amazon sellers looking for new marketplaces
- Study: Finance, saving important to Millenials
- Survey: More consumers want to be paperless
- Survey IDS when customers will share personal data
- Bing: Voice searches for hotels up 343% YoY
- Top 5 tips to take business paperless
- Snap Ads spend rises 593% QoQ
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...