Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Advertising : October 04, 2012
Demandbase tool offers real time option for B2Bers
When it comes to campaign optimization, advertisers need up to the minute information so that tweaks, adjustments and new campaigns have a better chance of engaging customers. To that end, Demandbase has released a new tool which should help B2B marketers using Google Analytics better engage with their customer base.
Called the Real Time Company Information Module for Google Analytics, the platform is set up to offer advertisers real time analytics for companies visiting their website. Real time analytics have been available for individual people for some time; this is one of the first tools set up to help B2B marketers learn more about their business client base.
"Website activity and engagement is emerging as the single biggest predictor of buying intent. While web analytics tools like Google Analytics are widely used by businesses to measure general web traffic, they currently fall short of their full potential for B2B. Stand alone analytics tools are great at reporting overall page flows, click metrics and campaign volumes, but B2B marketers view traffic differently than B2C marketers to understand buying signals --looking at company patterns to determine how target accounts or even how industries are behaving," said Chris Golec, founder and CEO, Demandbase. "By integrating Demandbase into Google Analytics, marketers can zero in on the highest-value traffic and deliver campaigns targeted to the accounts that matter most to the company's bottom line."
The module offers B2B marketers a new way to view their online traffic, including analysis to help segment traffic and to report traffic and behaviors.
Tags: b2b marketing, b2b tools, Demandbase, real time analytics
Tweet
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- European silver surfers' media consumption moving online
- Social sharing call-to-action in digital ads drives consumer interaction
- Google Play in-app sales rise 700% YoY
- comScore: Desktop spending up 13% YoY
- Report: More money to focus on branded content
- Ads on YouTube grow but TV ads considered more effective
- Online preferred shopping environment of affluent consumers
- Top 3 tips to improve webrooming abilities
Featured White Papers
- Improving ROI with Marketing Optimization
The requirement to juggle multiple constraints and considerations is an inescapable part of the marketing equation. Marketing executives need a... - Top 10 Online Brand Protection Strategies for 2013
Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue highjacking brands for... - Get Serious About Email Marketing
Small business success starts with a solid email foundation. If you're a small business with limited resources, you need an... - The Essential Guide to Internet Marketing
Learn the latest tips and tricks to online marketing by downloading the latest edition of our most popular ebook! Whether... - Smarter Service: The Contact Center of the Future
Today's consumers expect better service, better products, and better communication with retailers. Without a single view of the customer across... - 9 Reasons Why Your Email Campaign Is Failing
When you analyze your email marketing program, what is your email data telling you? Measuring your data can be difficult,... - Deliver Extraordinary Customer Experience
Competition is fierce in today's economy and customers know this. They can easily search the Internet to find companies that...