Aprimo release assists in social segmentation

The new Aprimo Relationship Manager (ARM) 6.6 helps businesses segment social networks, giving them better chances at engagement.

"ARM is and always will be a solution built by marketers for marketers, so we're constantly enhancing the solution to meet the needs of an evolving marketplace," said Aprimo President Bob Boehnlein. "To our customers, the'I' in IMM, integration, is key to developing a full picture of who their prospects are and how best to engage them across multiple channels. ARM does this more effectively than any solution available today."

Through the solution brands can monitor and execute campaigns through a single dash; the dashboard is set up to help teams better 'see' what different team members are doing so that the approach is streamlined. They can manage both inbound and outbound communications and customize channels for better profile building and targeting of prospects.

"The enhanced user whiteboard plus real-time interaction and digital messaging capabilities that have been integrated into this new version are significant and I believe marketing customers will continue to benefit as Aprimo advances towards its integrated, multi-channel marketing vision," said DeAnna Blair, an Aprimo customer serving on the Aprimo Product Advisory Council.

Meanwhile the messaging center offers analytics so that a message or campaign can be drilled down to base analytics to create a richer user experience. And the Social Adapter option targets messaging based on social network data.

Tags: Aprimo, online advertising, online messaging, social marketing, social segmentation