News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
83% of SMBs have no formal cyber-security plan
The vast majority of small business owners in the US believe they are safe from cybercrime, yet just 17% have a formal cyber-security plan, according to a joint survey recently released by the National Cyber Security Alliance and security specialists Symantec.
A significant chunk (40%) of the more than 1 billion cyber-attacks prevented by Symantec in Q1 2012 involved businesses with less than 500 employees. Yet, in their recent joint survey with the National Cyber Security Alliance (NCSA) it was revealed that just 17% of SMBs (250 employees or less) have a formal cyber-security plan.
It's not that SMBs aren't aware of the risks posed by a cyber-attack. Three-quarters believe a safe online environment is critical for overall success; 80% even provide mandatory Internet safety training.
According to the survey, losing access to the Internet for a stretch of 48 hours would be disruptive for 55% of businesses and for 38% it would be extremely disruptive.
Despite this, 83% have no formal cyber-security plan in place and 59% have no contingency plan should they be attacked by hackers or hindered by viruses and malware. Indeed, 18% said they wouldn't know if their computer network had been compromised.
"It's terrifying that the majority of U.S. small businesses believe their information is protected, yet so many do not have the required policies or protection in place to remain safe," said Brian Burch, vice president of Americas Marketing for SMB, at Symantec.
An interesting, and positive, highlight of the survey is that companies "born of the recession" are almost 20% more likely than older SMBs to have a plan, in writing, to keep their business safe from cyber-threats.
Ways in which SMBs can improve online safety practices include strong passwords, frequent updates of security tools, implementation of encryption technology to protect against unauthorized access and comprehensive staff training.
- Study: Mobile key for online grocery buys
- Job Seekers: How to get the next job
- Top 3 tips to improve travel loyalty programs
- New Realeyes' research links emotional response to sales impact
- Coalition for Better Ads releases new guidance to curb consumer annoyance with ads
- Instagram's focus on business tools attracts SMB advertisers
- Traditional external agency model failing to meet marketers' needs
- Few marketers intend to invest in marketing technology in 2017
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...