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BizReport : October 31, 2012 Archive

October 31, 2012 Archive

Advertising | October 31, 2012

Report: More businesses to use audience data in 2013

Look for more brands to get into the data business in the New Year. Using 'Big Data' to better target content and ads will be a big trend for 2013 according to a new report from eXelate and Digiday. One surprise: generic information won't cut it - to succeed brands need customizable information. >>

| October 31, 2012

6 in 10 UK shoppers won't buy clothing online unless returns are free

An important part of shopping for clothing is trying on items to make sure they fit. UK online shoppers believe this should also be an option when purchasing items via the Internet. >>

| October 31, 2012

EIU: By 2022 a third of UK retail will be done online

In their latest report, the Economist Intelligence Unit reveals that at least one third of retail in the UK will take place online 10 years from now. >>

Ecommerce | October 31, 2012

Tapjoy: M-Commerce to grow 300% by 2015

Mobile is predicted to have a big impact on holiday shopping for 2012, but the bigger picture shows sharp increases in mobile spending over the next three years. According to new data out from Tapjoy mobile commerce (US) could increase by as much as 362% over the next three years. >>



Search Marketing | October 31, 2012

Search Report: Click traffic up 27% YoY

Search marketing may not make as many headlines as mobile or ecommerce as it did a few years ago, but according to one report paid search still holds benefits for marketers - specifically engagement. According to new data from The Search Agency click traffic is up 27% Year over Year (YoY, 2012 vs. 2011) across search engines; meanwhile impressions in the US up just over 20% YoY. >>