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BizReport : October 29, 2012 Archive

October 29, 2012 Archive

| October 29, 2012

Consumers plan more time with shopping apps, less time at stores

There may be slightly shorter queues at checkouts and more parking spaces this year. According to a new report from PriceGrabber, fewer consumers intend to spend their time traipsing around the mall this year and, instead, plan to use apps to improve the shopping experience. >>

| October 29, 2012

Twitter can now assign users a gender with 90% accuracy

How accurately can you tell a person's gender by their profile name and their social media posts? Fairly well, according to Twitter, who are assigning a gender to users based on a variety of signals. >>

| October 29, 2012

Study reveals impact of paid search on Facebook brand reach

If you want to be seen on Facebook you need to incorporate paid media, according to new research released by the social network and conducted by comScore. >>

Ecommerce | October 29, 2012

Study: Shoppers hitting stores earlier, doing more research

One trend that may help online merchants this year: the mobile trend. According to a recent study from Google and Ipsos OTX shoppers are hitting stores, both online and offline, early this year. And while they're shopping they're also doing more product research through both PC and mobile devices to inform their purchases. >>

Social Marketing | October 29, 2012

Payvment: Social commerce may boost holiday sales

This holiday season some merchants are looking to social media - specifically Facebook - to boost revenue lines. And according to new data from Payvment that may happen. Nearly half of sellers using Facebook for their merchandise believe sales will increase over 2011 and 20% say they're more confident in Facebook now than they were last year. >>

Mobile Marketing | October 29, 2012

AudienceScience releases mobile ad platform

A new addition to the mobile space is set up to help mobile marketers create custom segments for campaigns. From AudienceScience, the Gateway platform combines first- and third-party mobile data to create audience segments for use within mobile ads. The result is more highly targeted, relevant ads delivered to mobile devices. >>