BizReport : October 26, 2012 Archive

October 26, 2012 Archive

| October 26, 2012

Google's disappointing Q3 earnings good news for advertisers

Almost $11 billion in revenue wasn't enough from Google to keep Wall Street happy, and shares have taken a bit of a tumble since Wednesday but, according to Wordstream's Larry Kim, a closer look at the data reveals some positives for both Google and advertisers. >>

| October 26, 2012

Rise in UK consumers turning to high street travel agents for advice

New research released by the Association of British Travel Agents shows consumers in the UK increasingly value the services of high street travel agents, despite the wide variety of choice and information to be found online. >>

Social Marketing | October 26, 2012

Study: Shoppers want customer service through social media

When it comes to customer service, a dedicated phone line doesn't top the list of consumer demands any longer. According to new data from NM Incite people want immediate action - not to wait on hold for long periods of time, and so they're turning to social media to do what busy phone systems have not. >>

Ecommerce | October 26, 2012

Brands: What to do now to prepare websites for 2012 holidays

With the 2012 holiday rush just over a month away, many brands are fine-tuning holiday campaigns, targeting and messaging. But, if the website isn't also fine-tuned, there could be a disrupt between ad engagement and website conversions. Here's what you can do to prepare: >>

Mobile Marketing | October 26, 2012

Litle: Mobile sweet spot under $100

When it comes to mobile purchasing new data out from Litle & Co. shows where the sweet spot is - and it may be a little cheaper than many merchants thought. According to the data the best pricing for goods in the mobile space is between $20 and $100. >>