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BizReport : October 23, 2012 Archive

October 23, 2012 Archive

Mobile Marketing | October 23, 2012

Apple bets iPad Mini will bring more tablet users

Bigger may be better according to a lot of tablet users, but Apple is betting their new product - the iPad Mini - will pull even more tablet users into the Apple fold. This afternoon the software giant announced its Mini version - 7.2mm thick, 7.9 inch screen - will be on shelves in time for the 2012 holidays. >>

Advertising | October 23, 2012

Roundup: Partnerships, new releases available before 2012 holiday rush

A slew of new releases, upgraded platforms and partnerships are launching this month, just in time for the 201 holiday shopping rush. >>

| October 23, 2012

UK shoppers continue to seek out responsible labels despite recession

The economy is putting a squeeze on UK shoppers' spending habits, but many still actively seek out ethical purchases and responsible labels, according to new research from research agency Shoppercentric. >>

| October 23, 2012

Firms need preventative strategies to pre-empt social media crises

A flurry of activity on Facebook and Twitter could mean good news for a business, but it could also signal the start of a social media crisis. A new feature from Conversocial alerts marketers and customer service teams to upticks in user message volumes so action can be taken before things get out of hand. >>

| October 23, 2012

Yelp's 'Consumer Alert' badge shames companies that mislead with paid reviews

Keen to put a stop to companies paying for positive reviews, Yelp has announced it will soon name and shame those that attempt it with their new "Consumer Alert" badge. >>

Advertising | October 23, 2012

Platform tracks competitors

A new arrival from WhatRunsWhere should give online brands a good idea of what - and where - their competitors are advertising. The platform launched last year and gives brand the ability to track competitor's online and mobile ads. The new addition also tracks ads across the Google Display Network. >>

Mobile Marketing | October 23, 2012

Spotzot: For mobile focus on sales, deals

When it comes to mobile engagement deals are the key. That according to new research out from Spotzot. The new Spotzot Mobile Shopping Index found that in 8 or 11 indexed categories the mention of a sale or deal increase mobile engagement. Overall most mobile categories showed a higher shopping index and other mediums. >>