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BizReport : October 19, 2012 Archive

October 19, 2012 Archive

| October 19, 2012

85% of social game players quit after first day

Social game analysis firm Playnomics reveals the short-lived interaction that most gamers have with free-to-play social games and the likelihood of a game developer making money out of them. >>

| October 19, 2012

B2B and B2C social engagement - when's good?

More research has been done to try to refine the days and hours during which consumers and businesses are most engaged with social media. Marketing firm Compendium has just released a new study on when marketers should Tweet or post to LinkedIn. >>

| October 19, 2012

British marketers baffled by display advertising acronyms

Do you know your RTB from your SSP? A poll conducted among 120 marketers at ad:tech London last month reveals that many struggle to understand acronyms used by those in the online display ad industry. >>