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BizReport : October 17, 2012 Archive

October 17, 2012 Archive

Ecommerce | October 17, 2012

Claritics partners with Badgeville to bring analytics to gamification

Gamification is getting an upgrade. Beginning today, Claritics and Badgeville are partnering to bring better analytics into the gamification space. Through the partnership brands using gamified ads and techniques will be able to track and analyze campaigns in real time for better overall optimization. >>

| October 17, 2012

Google's 'Disavow Links' tool a last resort against negative SEO

A much-anticipated tool for webmasters has finally been announced by Google. The search engine now enables webmasters to take control of undesirable links and ask that they be disregarded for ranking purposes. >>

| October 17, 2012

YouTube launches new audience engagement analytics tool

YouTube has introduced a number of new tools to their analytics suite, including the ability to see how long viewers spend watching video content. >>

Advertising | October 17, 2012

Demandbase release offers company-targeted ads

B2B (business to business) brands take note: a new release from Demandbase allows you to target ads to the company level, increasing the relevancy and potentially increasing campaign ROI. >>



| October 17, 2012

Skrill: Fumbling with loose change soon a thing of the past

New research released this week by online payment solutions firm Skrill reveals the increasing use of alternative payments and the decreasing use of cash by shoppers in the UK. >>

| October 17, 2012

Chinese food e-commerce company plans 1,000 AR stores

One thousand empty stores are opening across China as Yihaodian prepares to launch a chain of 1,000 virtual supermarkets. No trolleys or baskets are needed, just a smartphone with augmented reality technology. >>

Ecommerce | October 17, 2012

Facebook tops global brands list

When it comes to brands making a splash around the globe, none is bigger than The Social Network. That would be Facebook. According to new data in from General Sentiment, Facebook now tops the Global Brands List - ahead of search giant Google and Apple, even with Apple's release of iPhone 5. >>