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BizReport : October 11, 2012 Archive

October 11, 2012 Archive

Advertising | October 11, 2012

Yesmail: Marketing campaigns deployed on wrong day, wrong time

With just 74 days until Christmas, the race is on to get marketing messages in front of online consumers. Marketers may have their creative, messaging and offers fine-tuned, but new research from Yesmail Interactive reveals campaigns are not being deployed at optimal times. >>

Social Marketing | October 11, 2012

Restaurant deals site kills fake reviews

A new verification procedure put in place by the most popular restaurant deal site in the U.S. ensures reviews are only left by customers who have actually eaten in restaurants they review and focus on the dining experience. >>

Email Marketing | October 11, 2012

PC sales projected to fall in 2012 for first time in over a decade

For the first time in over a decade PC sales are dropping, according to new research released by IHS iSuppli, as advances in mobile devices and apps attract the eyes, and pockets, of consumers. >>

Ecommerce | October 11, 2012

Study: Overall holiday spending to plateau but online to soar

When it comes to how consumers will spend their cash this holiday season, it looks like most will be pushing more dollars into online stores. According to new data from MarketLive and the e-tailing group overall holiday spending will see little change from 2011, but online spending will likely soar. >>



Ecommerce | October 11, 2012

Brands: Why you should look at tag management

Just over a week ago Google moved into the tag management sector with a new product to help online brands better manage their websites. This move, says one expert, is a signal that the sector will push farther afield in the coming months. >>

Social Marketing | October 11, 2012

Marin: Facebook ads for Christmas?

One thing that may be different this holiday season? According to new data from Marin Software Facebook ads may get more notice - from shoppers. While data shows that Facebook ads haven't gotten a lot of play to date, that may change over the 2012 holidays. >>