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BizReport : October 10, 2012 Archive

October 10, 2012 Archive

Ecommerce | October 10, 2012

Report predicts 50% rise in mobile shoppers in next two years

Juniper Research has released new figures estimating that the rate of mobile shopping will rise significantly over the next 2 years taking user numbers up to over 580 million. >>

Trends & Ideas | October 10, 2012

Consumers intend to spend same or more this holiday season

Positive news for retailers today, from market research company The NPD Group. While holiday shopping will get off to a later start this year than in 2011, few consumers intend to spend less. >>

Search Marketing | October 10, 2012

Ooops! Chitika network error inflates Google's local search volume data

On Monday this week I reported on new research from Chitika that suggested 43% of Google search queries had local intent and three-quarters of the search engine's local traffic came from mobile devices. Well, Chitika got it wrong and today sent me an explanation. >>

Research | October 10, 2012

Survey: SMBs swinging Democrat?

New polls may indicate that Governor Romney has gained ground on President Obama in the 2012 Presidential Election, but new data from Manta shows more small businesses are pulling Democrat as the race heats up. According to their latest survey 35% of SMBs polled now support President Obama - up 9% since the August poll. >>

Email Marketing | October 10, 2012

September email numbers continue on high side

The year of retail email continues according to the latest numbers from Responsys. According to the company September showed strong promotional email numbers, continuing the trend of increased email sends begun in January of this year. >>

Advertising | October 10, 2012

Forecast: RTB spending to increase significantly

Look for more spending on real time bidding (RTB) inventory in the coming months. That according to new data from Index Platform and Casale Media. However, even with more interest in RTB ad buyers say they want more control over the quality of the inventory and better reporting features. >>

Advertising | October 10, 2012

Visible Technologies upgrades offering for better analytics

This week upgrades from Visible Technologies to their social media toolset should give marketers better understanding of what - and potentially who - they are influencing in the social space. Along with monitoring options, the platform now includes social scoring, enhanced search options and better widgets. >>