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BizReport : October 9, 2012 Archive

October 9, 2012 Archive

Mobile Marketing | October 09, 2012

Mobile surveys vital for genuine point-of-experience customer feedback

Recent research has highlighted the growing role of mobile in customer insight, with more people prefering to give feedback and participate in research from their devices. I asked SurveyMe CEO and founder, Lee Evans, about the advantages of using mobile for customer insight and how some of his clients are using the channel. >>

Mobile Marketing | October 09, 2012

Starbucks to enable mobile 'digital tip'

Mobile continues to play a major role for the Starbucks coffee chain. Recent announcements prove its success and reveal how the company plans to further expand their mobile offering. >>

Advertising | October 09, 2012

QR code response rates in print magazines higher than direct mail

New research reveals that mobile action codes in print magazines deliver a better response rate than traditional forms of direct mail. >>

Ecommerce | October 09, 2012

Monetate: Top 3 tips for increasing engagement

When it comes to the online space, most brands are looking for ways to increase customer engagement - because higher engagement correlates to a higher buying rate. Some, though, continue to fall short on engagement and it may have more to do with online merchandising than you think. >>

Research | October 09, 2012

Study: Social networkers want branded social pages

When it comes to the social space, those consumers who are 'involved' with brands there want more. According to new data from Lab42 about half of Facebook users say branded social pages with the social network are 'more useful' than actual branded websites. >>