RSS feed Get our RSS feed

News by Topic

BizReport : October 4, 2012 Archive

October 4, 2012 Archive

Advertising | October 04, 2012

Demandbase tool offers real time option for B2Bers

When it comes to campaign optimization, advertisers need up to the minute information so that tweaks, adjustments and new campaigns have a better chance of engaging customers. To that end, Demandbase has released a new tool which should help B2B marketers using Google Analytics better engage with their customer base. >>

Ecommerce | October 04, 2012

Janrain releases one-click tool for social sharers

Sharing across social networks has become a great way for brands to increase their profile. Unfortunately what was once simple for consumers to do has become more difficult as social networks have changed the way branded content shows up on social feeds. A new tool from Janrain could change that, offering a one click, frictionless way for brands to share products and information with shoppers - and for shoppers to then share with friends. >>

Advertising | October 04, 2012

How Collective increased ad efficiencies for brands across screens

A new whitepaper out from Collective sheds light on how their platform is helping brands better target ads to improve reach and, in the end, conversions. Called the Multi Screen Advertising Playbook, the paper identifies how brands across verticals including CPG, Retail and Financial Services have increased ad performance, engagement and conversions across the screens. >>