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BizReport : October 2, 2012 Archive

October 2, 2012 Archive

Trends & Ideas | October 02, 2012

Xero: Managing expenses, revenue biggest issue for SMBs

Small businesses are great at many things - customer service and niche marketing are among these - but according to a new survey, SMBs are continue to be stressed with revenue, collections and expenses. In fact, according to the Xero survey 73% of SMBs say managing revenue, expenses and collections is their number one financial stressor. >>

Mobile Marketing | October 02, 2012

Pew: Mobile device ownership soars in the U.S.

Ownership of mobile devices, such as smartphones and tablets, is up significantly from a year ago, according to new figures released by the Pew Research Center's Project for Excellence in Journalism. >>

Advertising | October 02, 2012

Belly Band: Traditional print ad gets digital makeover

A popular print advertising format has become the latest to get the digital treatment. Popular Science is wooing advertisers with a new take on the 'belly band', due to appear on the cover of November's edition. >>

Ecommerce | October 02, 2012

Why daily deals will continue to be important for holiday shoppers

A new forecast from BIA/Kelsey group indicates daily deals are continuing their importance for small businesses across the US. One expert believes the daily deal holds promise not only for shoppers but for businesses over the upcoming holiday season. Kristina: What is the draw of this type of advertising for a local business? >>



Mobile Marketing | October 02, 2012

Urban Airship releases LBS option for marketers

A new location based option is on the market for brands and advertisers. From Urban Airship, the Location Messaging Service gives brands the ability to target to a location while ensuring the relevancy of the messaging. The platform uses push notifications to drive engagement. >>