News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
YuMe: 76% of video impressions are pre-roll
New data out today from YuMe shows pre-roll is still the king of video formats. According to the YuMe Q2 Connected Audience Network report 76% of impressions served by YuMe are pre-roll. CPG brands continue pushing into video in the largest numbers with a 23% share of the video spend.
Health/pharma brands make up 19% of the video ad spend, finds YuMe.
As for which demographics are hot in video:
• 22% of RFPs were targeted to people aged 25-54
• Men aged 18-49 made up the largest sector of male-targeted demographics
• Women aged 25-54 made up the largest sector of female-targeted demos (44%)
• 74% of video ads didn't specify a gender
Meanwhile, a new release from Sharethrough is focused on native video placements. Called Sharethrough Sponsored Videos, the platform helps content publishers to integrate premium, native video ad placements to enhance the video experience.
"Most major platforms on the web -- Facebook, YouTube, Twitter, Tumblr, and WordPress -- have universally adopted native advertising formats. Sharethrough is now giving any media publisher the ability to replicate the success of these platforms in monetizing their content in a way that is choice-based and non-interruptive," said Dan Greenberg, cofounder and CEO of Sharethrough.
The ads are contextually relevant and work within the framework of existing brand content. There are customizable images for placements, editorial contextual targeting and placements within a gallery, grid or feed.
And another release, this one from ClickBerry, makes video content clickable. Using the platform brands can create interactive videos by tagging people, places, products, etc. within the content with a clickable link. That link then 'follows' the viewer for the duration of the video.
"ClickBerry changes the way people consume video," said Alex Babin, CEO, ClickBerry. "The traditional way of processing a video (whether on TV or online) is to watch first, and then - possibly - to react afterwards, whether that's purchasing a product or finding more information about what they saw. ClickBerry puts that next step of video engagement into the video itself through a seamless, interactive experience that benefits both the video's viewer and the video's creator."
For example, a clickable link could be added to a band's music video, encouraging viewers to 'like' a Facebook page or buy concert tickets. In one beta test, an interactive music video was created; it showed a 6% click to buy conversion rate.
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
Featured White Papers
- CRM and Marketing Automation Integration for the Ultimate ROI
The number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But...
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...