News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Updated integrity system detects and deletes fake Facebook Likes
Facebook has updated its integrity system to automatically detect and delete 'fake' Likes, benefiting both the brands that use the site and the social network's users.
Facebook Pages will soon more accurately reflect the demographics of users and have a more accurate Fan count, according to a new announcement on the Facebook blog. That's because the social network has updated its integrity system to detect and delete Likes that come from purchased bulk Likes, malware, hacked accounts or deceived users.
"When a Page and fan connect on Facebook, we want to ensure that connection involves a real person interested in hearing from a specific Page and engaging with that brand's content," says Facebook on its Security Page. "As such, we have recently increased our automated efforts to remove Likes on Pages that may have been gained by means that violate our Facebook Terms."
As well as ensuring that Facebook users connect only to brands and Pages they authentically like, the move will enable more accurate demographics for brands and, consequently, the ability to produce more relevant and engaging content.
"On average, less than 1% of Likes on any given Page will be removed, providing they and their affiliates have been abiding by our terms," says Facebook. "While we have always had dedicated protections against each of these threats on Facebook, these improved systems have been specifically configured to identify and take action against suspicious Likes."
In the social network's latest quarterly report it revealed that the number of accounts that violate its terms of service, such as 'duplicate' and 'false' ('user-misclassified' and 'undesirable accounts'), had risen sharply since the first quarter.
The company estimates that the number of dodgy accounts now stands at 8.7% of worldwide monthly active users, or just over 83 million accounts, of which 4.8% are 'duplicates' and 3.9% are 'false'. At the end of the first quarter, Facebook estimated the number to be 5-6% overall.
- Brands: How to better use reviews for your business
- How to keep customers loyal through the holidays
- 50% of Millennials will do most of their holiday shopping on Black Friday, Cyber Monday
- Consumers expect shopping experience to be revolutionized by wearable tech
- Highest online parcel volume recorded in October 2015
- How to convince wary app users to share location data
- How to protect against fake reviews
- 3 IT trends to watch in 2016
Featured White Papers
- Statistics for Online Experiments: How to Think and Act Like a Statistician
Statistics are the underpinning of how Optimizely's customers use data to make decisions. To run great experiments, investing in an...
- Lean Content Marketing
Content is king. If you're a modern marketer, you know why--it is the fuel for your lead generation and nurturing...