News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Twitter mobile revenues exceed Facebook's - but not for long
A recent survey from research firm eMarketer reveals Twitter has overtaken social network behemoth Facebook in terms of mobile ad revenue in the U.S.
According to eMarketer, Twitter will achieve $129.7 million in mobile ad revenues in 2012. Meanwhile Facebook, which only entered into the realm of mobile ads this year, will come in at just over half of Twitter's revenues with $72.7.
Facebook continues to earn most of its ad revenues from desktop ads, but has recently made moves into the mobile ad space. Earlier this year, Facebook launched ad options that allowed advertisers to appear in newsfeeds on the social network's app.
This move into mobile will ensure Facebook's rise above Twitter come 2014, predicts eMarketer. By that time it is estimated that Facebook will earn $629.4 million compared to $444.1 million by Twitter.
However, Facebook has a long way to go to rise above current mobile ad revenue leader Google which brought in $1,423.1 million in mobile ad revenue for 2012.
According to eMarketer, "The increasing focus on mobile by both Twitter and Facebook, as well as other major digital advertising publishers, will contribute to growth in the overall US mobile advertising market, which eMarketer estimates will reach $2.61 billion this year. By 2016, the US mobile advertising market is expected to near $12 billion."
- What drives reward program spending
- Forecast: Local media to slide mobile
- Brands: How Chat-As-A-Service can work for you
- Survey: Computers are the connection of choice for sports fans
- Expert: The link between returns and cart abandons
- Mobile Roundup: App releases focus on connection, analysis
- Amazon's latest delivery location - the trunk of your car
- How mobile will change in 2015
Featured White Papers
- Design Matters: How To Create The Optimal Mobile Shopping Experience
Over two-thirds of US consumers under 50 say they would be happy if shopping evolved into a mobile-only experience, recent...
- Tasty Tips From Marketing's Master Chefs
The art and science of effective marketing and demand generation is like a great recipe- Marketing master chefs turn traditional...