News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Twitter launches targeting tool for advertisers
Twitter is helping advertisers reach more users with the launch of a tool allowing ads to be targeted by many different interest categories.
As part of Twitter's efforts to sell more ads, and turn its audience into income, the microblogging social platform has launched a new tool that can target its 140 million users with Promoted Tweets and Promoted Accounts, based on interests.
Until now, advertisers were only able to target ads to users that they Followed, limiting potential reach.
According to Twitter's blog announcement, "There are two flavors of interest targeting. For broader reach, you can target more than 350 interest categories, ranging from Education to Home and Garden to Investing to Soccer, as shown in the screenshot below. As an example, if you were promoting a new animated film about dogs, you could select Animation (under Movies and Television), Cartoons (under Hobbies and Interests), and Dogs (under Pets)."
Along with the roll-out of interest targeting, Twitter also dropped the minimum bid to just one cent.
"We believe the new lower minimum bid, in combination with interest targeting, will drive greater ROI for every campaign on Twitter," said Twitter's Kevin Weil on the company's blog.
- Ecommerce Roundup: As digital increases, so does fraud
- Survey: Health Lifestyle grabs consumer interest
- Alibaba forms alliance with big brands to fight counterfeiting
- Expert: What marketers need to know about RegTech
- Mobile 'click injection' fraud forecast to become prevalent in 2017
- Less than half of consumers satisfied with retail app experience
- Study: Order struggles a problem for B2B
- Ad Roundup: Solution expansions, investments
Featured White Papers
- How to Deliver Content Your Employees Will Love to Share
Your employees are your greatest asset. It makes perfect sense that companies would double down on their own talent, empowering...