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BizReport : Advertising : September 02, 2012

Twitter launches targeting tool for advertisers

Twitter is helping advertisers reach more users with the launch of a tool allowing ads to be targeted by many different interest categories.

by Helen Leggatt

As part of Twitter's efforts to sell more ads, and turn its audience into income, the microblogging social platform has launched a new tool that can target its 140 million users with Promoted Tweets and Promoted Accounts, based on interests.

Until now, advertisers were only able to target ads to users that they Followed, limiting potential reach.

According to Twitter's blog announcement, "There are two flavors of interest targeting. For broader reach, you can target more than 350 interest categories, ranging from Education to Home and Garden to Investing to Soccer, as shown in the screenshot below. As an example, if you were promoting a new animated film about dogs, you could select Animation (under Movies and Television), Cartoons (under Hobbies and Interests), and Dogs (under Pets)."

Along with the roll-out of interest targeting, Twitter also dropped the minimum bid to just one cent.

"We believe the new lower minimum bid, in combination with interest targeting, will drive greater ROI for every campaign on Twitter," said Twitter's Kevin Weil on the company's blog.

Tags: ad targeting, advertising, microblogging, online advertising, social marketing, social media, Twitter

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  • Anonimus

    Oh dear ... I want to see my tweets and be able to follow who I want and not be invaded by ads and pubblicity !!! twitter last too long, was time... these days FB IPO now who i followed now will be blocked from y walls, people who I follow will be invaded by adds! can we get backwords? it's pathetic!!!



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