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BizReport : Research archives : September 21, 2012

Surveys: SMBs looking Republican, most voters looking mobile

The 2012 Election cycle isn't just making headlines because of the debates between the Republican and Democratic tickets. It's making headlines because of the way the general public is engaging and passing on issue information. One of the biggest changes to election year's past: the mobile connection. Nearly half of those polled in one survey reported getting most of their election data from mobile outlets.

by Kristina Knight

Data from Stitcher Radio finds a majority of mobile consumers would vote via mobile if given that option. Their research shows about 41% of smartphone and tablet consumers are already accessing election information via mobile with more than one-third of Democrats receiving 'most' of their election news and information through the medium.

"While we expected people would be using mobile devices more this election cycle, the fact that mobile is already eclipsing more traditional outlets as a primary way to follow the candidates and election news is surprising," said Noah Shanok, CEO of Stitcher. "People clearly want their information on the go and apps like Stitcher are making it easy to stay current with the most important election news. While 2008 may have been the year of social media, this is certainly the year of the app."

A strong 60% of those surveyed said they would vote via mobile app or text message if given the option.

Meanwhile, where businesses are concerned, SMBs continue to look to the Republican ticket for answers. A survey from Wave Accounting found over half of small businesses polled believed the Romney/Ryan (R) ticket would benefit them more than the Obama/Biden (D) ticket. Those in favor of a Republican win cite lessened government as the key while those supporting the Democratic ticket say improved health care options are pushing them to the Left side of the ticket.

Tags: 2012 Presidential Election, political ads, political content, Stitcher Radio, Wave Accounting

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