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BizReport : Mobile Marketing : September 24, 2012

Survey: SMBs not mobilly optimized

In the mobile space viewability is key, but a new survey from vSplash finds many small businesses not only aren't optimizing their sites for mobile, they're also leaving important information off their homepages.

by Kristina Knight

According to the vSplash SMB DigitalScape report most (98%) of small business websites aren't optimized for mobile viewing. With more consumers in the mobile space and new mobile devices launching this is a potentially big problem for businesses who need to engage and convert more shoppers.

"Some experts are predicting smartphones and tablets will account for around one-third of all website visits this coming holiday shopping season," said Umesh Tibrewal, CEO, vSplash. "According to our current data, nearly all SMBs will be challenged to capitalize on this mobile commerce opportunity due to their incompatible websites."

Some interesting takeaways from the report include:

• 76% of SMB website don't have a privacy policy, which could means search engines will not index them
• 44% of SMB homepages don't include phone numbers
• 78% don't include Facebook links

One new options in the mobile space should help mobile businesses - both small and large - better compete.

From BrightRoll a real time bidding solution for mobile video. Now available through the BrightRoll Exchange a real time bidding option for mobile video, giving ad buyers the ability to bid across the mobile space.

"We believe it's important to deliver mobile video RTB right now so that our advertisers can keep pace with the massive shift to mobile devices and target only the most valuable users at exactly the price they're willing to pay," said Tod Sacerdoti, CEO and founder of BrightRoll. "Advertisers can now easily scale and extend their campaigns to the most relevant audience possible across all platforms."

Prior to the release mobile video relied on a fixed bid status.

Tags: BrightRoll, mobile ads, mobile advertising, mobile marketing, vSplash

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