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BizReport : Blogs & Content archives : September 18, 2012

Study: Majority of sports fans 'check in' once per day

When it comes to engaging with online content, it seems sports fans are 'on' quite often. According to new data from Burst Media 2 of every 3 sports fans is online at least once each day to check scores, watch sports content, read stories or do other sports-focused tasks.

by Kristina Knight

Burst Media researchers surveyed nearly 1,000 sports fans to come to their conclusions. According to the results:

• 52% of sports fans access online sports content via tablet/smartphone while watching sports on television
• 46% use smartphones to access sports content
• 32% utilize tablets for sports content
• 35% say sports websites are the best place to get information - that is more than cite TV as the best destination

"Casual fans are more likely than devoted fans to say television is their primary source (55.0%) and/or their best source (45.0%) for sports news and information. Content sites hold their own with this group, as 20.1% say content websites are their primary source and 29.2% say they're their best source for sports," was written in the report. "Interestingly, male sports fans (devoted or casual) aged 35-54 are more likely to say content sites rather than television are their primary sports information source (43.2% vs. 39.6%). More striking with this segment is which medium is cited as the best source of sports news and information: the Internet clearly leads the pack, cited by 50.6% versus 31.1% for television."

The break-down in demographics is nearly even - 48% are male, 52% female - while about 44% report having college degrees and about one-third (36%) report earning over $75,000/year.

Tags: Burst Media, content trends, online content, sports content

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