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BizReport : Social Marketing : September 12, 2012

SortPrice platform pushes social commerce farther

Just in time for the holiday season, SortPrice has released a new ecommerce platform which should help etailers better utilize social and online platforms. The platform includes an update to the existing SortPrice Store app for Facebook and includes scheduling and search features to help retailers engage social shoppers.

by Kristina Knight

"We had discussions with hundreds of our merchants throughout this process to get their thoughts on what they'd ned to get the most out of their social commerce presence," said Doron Simovitch, co-founder and CEO, SortPrice. "They're the ones on the front lines of social commerce on a daily basis, so it was crucial to address their concerns in order to create a powerful resource that's also easy for them to use."

The platform, which just released from beta allows social brands to run contests withint their stores to help build and reward customer loyalty, schedules content to be delivered through social networks and includes a search function which should help the etailer find mentions of their brand through online and social outlets.

In addition there are over 100 post templates to help retailers create engaging posts within social networks. The resource center includes tips to help retailers perform better online and offers reporting features so the brand can see page visits and determine how the social space is performing for them.

Meanwhile, from a customer engagement standpoint, the platform allows for retailers to distribute flash sale postings to the social page or the retailer website. There are product comparison tools to help the shopper make a purchasing decision.

Tags: ecommerce tools, social commerce, social commerce tools, social marketing, SortPrice

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