News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Post-launch survey reveals % of Blackberry, Android users yearning for an iPhone 5
Over half of Blackberry users and a third of Android users want to get their hands on the new Apple iPhone, according to post-launch research carried out by Toluna QuickSurveys.
According to the Toluna QuickSurvey's poll of 2,000 U.S. consumers, carried out in the wake of Apple's latest product launch, a third of Americans want to own the new iPhone 5.
Not surprisingly, significant numbers of Blackberry users (56%) now want to ditch their increasingly outmoded devices and get connected with better technology. However, a sizeable chunk of Android users (32%) also expressed their wish to switch.
Over half of those polled said they were "extremely satisfied" with the new model iPhone. So what has turned users of other mobile phone models on most of all? According to Toluna QuickSurveys' poll, reported by TheNextWeb, it's the extended battery life that consumers like the most. The iPhone 5's looks also impressed 58%.
There remains the loyal core of Android users and they number more than potential defectors. Thirty-three percent said they would definitely not switch to an iPhone.
Commenting on the survey results, TheNextWeb's Emil Protalinski says, "At the end of the day though, it looks like the iPhone 5 release will keep the status quo: Android is dominating, iOS is doing very well in second place, and BlackBerry is losing share like there's no tomorrow."
- What Twitter's roll-out of Periscope ads means for digital brands
- Ad Roundup: Tools to connect shoppers
- Top 3 tips for B2B brands to harness purchasing power
- Channel 4 video-on-demand ads address viewer by name
- IAB: 2016 Internet ad spend breaks records
- Marketers say their role is to collect, not analyze, customer data
- Two-thirds of US, UK consumers worried about how brands use personal data
- Study: Marketers overwhelmed with data
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...