News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Platform optimizes according to device
We've all heard about website optimization, image optimization...even ad optimization. But a new release from AdTruth is set up to help brands optimize according to the device a shopper is using to view information, ads or products. The DeviceInsight 4.0 release uses Device Specific Optimization to enhance the content delivered to a user according to how they connect: PC, tablet, smartphone, etc.
James Lamberti, vice president and general manager of AdTruth said, "So many of our global clients are seeing a highly fragmented mix of traffic across a variety of device types. This makes it critical that we understand the nuances of each and can provide an appropriately tuned device identification approach for every circumstance. Based on feedback from brand, agency, and network customers, DeviceInsight 4.0 delivers increased longevity, improved accuracy and enhanced privacy-compliance."
Here's how it works: the platform recognizes the type of device a consumer is viewing a website or ad on, identifies it and optimizes that content in real time. Brands can also optimize using the platform according to use-cases - for example a retailer could optimize based on time so that a shopper who abandons a shopping cart may be targeted for a few days.
"AdTruth's device recognition technology is increasingly important to our plans to solve the mobile tracking problem seamlessly across all devices," said Carl Uminski, chief operating officer for Somo, the largest independent global mobile marketing agency. "With the plethora of devices out there, it is critical to be able to recognize them and provide the most accurate and privacy-friendly tracking possible with no operational impact on us, our clients, or consumers."
- Release makes push notifications actionable
- Early results show skipping ads improves engagement
- Top 3 tips to better personalize online campaigns
- Pinterest gives businesses a deeper peek into their Pinners
- Parents give retailers advice on making back-to-school shopping more bearable
- Study reveals impact of mobile use on Japanese students' grades
- Poll: SMB owners voting out incumbents
- How to improve worker productivity
Featured White Papers
- How to Maximize, Manage, and Measure Organic Search
Organic search delivers high-quality traffic and revenue with a high contribution margin. But organic search is hard, and it's getting...
- Ready, Set, Send: Marketing Automation and the Customer Lifecycle
Much like running a marathon, building a successful marketing program takes dedication, patience, training and a lot of stamina. These...