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BizReport : Mobile Marketing : September 28, 2012

Platform offers analytics for catalog retailers

Catalog sales remain a steady component for many merchants and brands. A new platform in the online space helps catalog retailers stay abreast of how products are faring through a single dashboard. Called CoffeeTable, the catalog app offers a retailer analytics dashboard, giving merchants a new view into their catalog demographics and performance.

by Kristina Knight

"Retailers are spending millions of dollars, with only delayed transactional and conversion data available to inform their traditional catalog decisions," said Ben Choi, CoffeeTable CEO. "Fortunately, we're changing that by offering our retail partners real-time visibility into the ways shoppers experience their catalog content. Leveraging the tablet customer sample set, brands can now derive insights on their larger print catalog activity by monitoring anomalies within digital catalog page performance, effectiveness of creative layouts, and price elasticity. We believe this will revolutionize the industry."

Through the dashboard feature, merchants can view performance through color coded charts and graphs; these analytics tell the story of how an item is performing, how many product views it's getting as well as data on the number of clicks, adds to wishlists or shopping carts an item gains.

"The CoffeeTable tablet app offers shoppers another means of engaging with our brand, but more importantly, it allows us to reach new customers through a vehicle that resonates well with our shoppers," said Heather Stege, General Manager, Paper Source Direct-to-Consumer. "We now have access to information that measures engagement in real-time, providing data related to our catalog business that we've never been able to capture until partnering with CoffeeTable."

CoffeeTable is available through an iPad app.

Tags: catalog merchants, CoffeeTable, mobile apps, mobile marketing, mobile tips

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