News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Norton: Cybercriminals getting smart with social and mobile
Hackers are getting more devious by the day, according to a new cybercrime report from Norton, and are getting smarter in their use of social media and mobile.
Cybercrime is bigger than the black market in marijuana, cocaine and heroin combined ($288 billion) and more than 100 times the annual expenditure of UNICEF. Two-thirds of online adults have been a victim of cybercrime and today it affects 18 adults each and every second, across 24 countries. Last year it was 14 adults per second.
And the problem contines to grow.
In its latest annual Cybercrime Report, Internet security firm Norton reveals a worrying, yet expected, trend - criminals are now latching on to mobile and social media as channels ripe for hacking.
It's easy to see why hackers are targeting mobile. While two-thirds of adults use their mobile device to browse the Internet, few have installed a security app or use the most up-to-date mobile security. Just as scary is the statistic that almost a third of mobile users have clicked on an embedded link, or dialed an unknown number, in a text sent by an unknown sender.
Some mobile users don't know any better - 44% were unaware that security solutions exist for mobile phones.
Mobile devices are moving more towards being virtual wallets and the worrying reality is that hackers will then have even more motivation to hack and scam users.
As for social, three out of four social network users believe cybercriminals have them in their sights - and they'd be right. Four out of ten social network users report having fallen victim to cybercrime on their network. As with mobile, few social network users use security tools or tweak their privacy settings. In fact, one in six has no idea if their privacy settings are set to public or private.
"While the makeup of cybercrime continues to shift from increasingly protected environments like computers to the less guarded and extremely vulnerable social networks and mobile devices, consumers must increase their vigilance," says Marian Merritt of Symantech.
- Travel: Paid search spend continues downward trend
- Why developers need to test apps
- Unruly: SocNetters buzz about getting buzzed
- Survey: Friends, not search, pushing mobile video
- Release leaves power of the brand with the brand
- Pinterest improves product engagement with Rich Pins
- ONS data reveals the U.K.'s 7.1 million disconnected
- Twitter launches lead generation tool
Featured White Papers
- 54 Examples of Brilliant Homepage Design
For any given company, the homepage is its virtual front door - and face to the world. If a new...
- Learn How to Increase Traffic, Leads and Sales By Reaching More Than 11 million people on Pinterest
Pinterest isn't just another social media network. What appears to be the fastest-growing social media site ever has become a...
- Improving ROI with Marketing Optimization
The requirement to juggle multiple constraints and considerations is an inescapable part of the marketing equation. Marketing executives need a...
- Top 10 Online Brand Protection Strategies for 2013
Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue highjacking brands for...
- Get Serious About Email Marketing
Small business success starts with a solid email foundation. If you're a small business with limited resources, you need an...