News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
New tools to open Facebook for businesses
As the largest social network, Facebook gets a lot of attention from businesses, but with the roll out of Facebook's Timeline a few months ago many businesses are seeing more frustration from the social space. Some may even be giving up. That's where two new tools come in.
The new toolset, from Optimal, are set up to ease brands into the social network by making it simpler to set up pages, engage with fans and find new fans in the bargain. Called Optimal Explorer, the tools create 'topic relationships' so that brands find the people - and information - they most need within Facebook quickly and easily.
First is the Keyword Explorer, set up to help brands find the keywords most associated with a product or brand; in this way the business can have a visual for keyword relationships, can expand on keyword association or remove certain keyword nodes.
Second is the Keyword Expander, set up to help brands build audience through the social space. The Keyword Expander uses Optimal's interest and affinity matching engine so that brands can see the audience they're reaching, tweak keywords and begin building a larger social audience.
And from Napkin Labs a tool which creates a Facebook hub within the social profile so that brands can more deeply engage social networkers. Called Fan Center, the add-on is set up to help brands create fan interest through campaigns, photo sharing, consumer stories/posts and authentic content.
Napkin Labs CEO Riley Gibson said, "Using Fan Center, brands can host pro-active conversations to capture ideas, feedback and stories straight from fans -- plus see and reward their biggest fans' interactions on Facebook. Fan Center is helping to build the world's most participatory brands by giving consumers an active role in the brand conversation."
- Survey: Friends, not search, pushing mobile video
- Release leaves power of the brand with the brand
- Pinterest improves product engagement with Rich Pins
- ONS data reveals the U.K.'s 7.1 million disconnected
- Twitter launches lead generation tool
- uTest's Apphance shows 10 times more sessions
- New social network to connection non-corp types
- Elance: Remote hiring sees 60% jump
Featured White Papers
- 54 Examples of Brilliant Homepage Design
For any given company, the homepage is its virtual front door - and face to the world. If a new...
- Learn How to Increase Traffic, Leads and Sales By Reaching More Than 11 million people on Pinterest
Pinterest isn't just another social media network. What appears to be the fastest-growing social media site ever has become a...
- Improving ROI with Marketing Optimization
The requirement to juggle multiple constraints and considerations is an inescapable part of the marketing equation. Marketing executives need a...
- Top 10 Online Brand Protection Strategies for 2013
Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue highjacking brands for...
- Get Serious About Email Marketing
Small business success starts with a solid email foundation. If you're a small business with limited resources, you need an...